This is another of the new ways to supposedly combat the so-called 'file-sharing problem'. It is a platform for artists to sell their music, interact with fans and promote themselves. So nothing new then..?
Well actually it just might be. Mflow believes in empowering its users. Giving their promotional power some worth. You are able to share playlists and recommend tracks to other people in your social network. They can then listen to what you put to them and if they buy it, well then you get credit in their store.
On the face of it this seems to be a good concept. I spend my life sending my friends stuff i've found and in turn they let me know of the best stuff they find. It's my number one source for finding out about new things, so why not get rewarded for it. Why has it taken so long to work this out. I am always being told by people when it comes to marketing or trying to promote something that word of mouth and personal recommendation is the most effective thing.
So now what we have is a concept to promote the idea of word of mouth. Will it work? As a temporary solution...I hope so. As a way of destroying the 'criminals' who file-share...probably not. But its a good idea, and a strong step forward.
Mflow is still in 'invite only' mode but will hopefully have its proper release in the coming months. Find out more about Mflow at www.mflow.com
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